Michelle has been in the beauty industry for 18 years with a focus on Aesthetics, Cosmetology, and Regenerative Skin Care education.
Michelle started her career in managing a 1/2 million dollar cosmetic counter while going to college at age 20. Later, she traded in her experience as a Beauty Stylist at Nordstrom for a position at Veritas Bioactives / Veritas Backstage, working directly with founder and ingredient science guru, Devon Perry.
As Veritas’ Director of Sales and Education, Michelle is charged with keeping all in-house service providers and all regional professional accounts current on the latest ingredient science, aesthetic techniques, and leading-edge treatments, including chemical exfoliation, advanced Jessner’s peels, aesthetic laser resurfacing, and Nano-Fractional technology. To facilitate ongoing education, Michelle plans, schedules and teaches workshops both locally and nationally.
Michelle continues to stay active in the industry, seeing clients for clinic days at her Austin Pop-in shop. Additionally, she strives to stay at the forefront of the industry through business-building and beauty education workshops. Recent studies include InSparation Management, AmSpa, Ingredient Science CEU courses, and Advanced Telomere Technology workshops. To boot, Michelle is a diligent ingredient science student and has a master-level understanding of several product lines including Veritas Bioactives, HairPearl, Venus Concept, Control Corrective, Nutrafol, and ProCell Therapies.
Certificates and Honors:
Lash Lifting & Tinting Certified
Brow Lamination & Tinting Certified
Facial Cupping Certified
Venus Concept Laser Certified
RejuvaPen Micro Needling Certified
Chemical Resurfacing 1 & 2 Certified
Telomere & Regenerative Certified
Ingredient Science: Chiral Correct Chemistry & Retinoids Certified
Nominee Favorite Brand Ambassador by DermaScope Magazine
InSparation Management Leap Head Graduate
A few words from Michelle:
“Here’s what I believe…
“For any business, in order to grow, add depth, and really serve your clientele, your goal should be to create a lasting, memorable and very positive experience for your customer.
“Long gone are the days of being satisfactory – There’s way too much competition in the marketplace to be anything less than exemplary....”
Friction-less & Zen
Local Shop sensibilities meet big-time industry-changing results to dominate our saturated market.
The beauty industry's dreamiest dream of practical business solutions pop-in shop. Bringing Brick-n-Mortar back into a very crowded industry by changing professionals & customer habits.
Our company offers an experience that is not just available virtually, yet eye-to-eye making every moment tangible.
You have a beauty problem, we have a solution.
Creating Community, Soldiers,& Pollinating the Industry
Our Professional Education
offers an eye-to-eye custom approach to personal development. We believe when you grow, organically your business will too.
Advanced Beauty Education
What sets us apart from the rest of the industry? We fill in the gaps to allow low risk & higher revenue opportunities when learning new techniques. Our Education is taught through the eye of real world experience to immediately relate to your business.
Innovative HR Solutions
The beauty industry is a highly competitive field. Working with high diversity & learning styles makes traditional solutions challenging. Our innovative HR Solutions will increase moral, productivity, & organic team spirit.
Most owners are still working in the business & not on the business. Balancing clients & developing good business habits not easily done. Allow our professionals to create your SOP, or support the hiring process for your practice. We also support team coaching.
Student Resources & Support
Don't enter this overcrowded industry alone. Need a guiding hand? We will not just guide you by hand. Our company will guide with our heart. Relationships & Beauty is in our DNA.
Spa Business Consulting & Development
To start my own practice or to join an existing? Let us help pave the road for you with a personalized blueprint. Blueprinting will allow you to organically see which outlet is perfect for you.
“I love the way Michelle teaches. She combines real life experience with a twist of fun.”
— Leslie Cane
The Beginning Starts Here
Austin & Cedar Park, Texas